The Automotive Paid Search Dilemma

Audi Coupe Automotive paid search involves a hefty amount of expectation management. General managers want leads and search analysts struggle to bridge the communication between a less tech savvy audience and the data. In the automotive industry there are a few factors that have held back some of the innovation for paid search across the … Continue reading The Automotive Paid Search Dilemma

Losing Average Position in Google Ads

Summary: Google Ads will be removing average position September 30th 2019. Removing this metric will have a big impact on how analysts and teams track and optimize their performance day to day. The removal of the metric will put a bigger reliance on impression share. Here we will explain some of the pain points as … Continue reading Losing Average Position in Google Ads