Soho Motorsports

soho motorsports shop
Soho motorsports

The problem:

Soho Motorsports connected with me to consult on a new re-design of their website. After months of closing mediocre sales through their existing woo commerce site they finally decided it was time for a change.

The data:

Woo Commerce Performance
Old Woo Commerce Stats

Their past 2018 abandon carts showed that they had some deep issues with their existing experience. Questions we asked after reviewing this data:

  1. What is it an issue with their product’s pricing?
  2. Were consumers getting the information they needed?
  3. Did the owners not have the ability to complete orders?

What we planned:

After consulting and learning more about the business we found three areas that we decided to outline for goals:

  1. A new e-commerce platform that was easy to use (Shopify)
  2. A faster web experience to improve page speed load time
  3. Offer users more payment options (Affirm)

A Look at the Woo Commerce site:

old soho motorsport website

A look at the shopify site we built:

2019 Goals:

We are currently tracking web traffic and looking to begin investing in PPC and social media marketing to start to ramp up the new experience.

If this is a project you are interested in or have a thought to share connect with us!