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Adwords Scripts | Best Scripts To Use

Managing an Adwords account for personal or business use can be a difficult and timely task. For many professionals managing large accounts can be difficult to stay on top of the your performance and production tasks. Google has created many scripts to help with production and analysis. These scripts are rather easy to implement and … Continue reading Adwords Scripts | Best Scripts To Use

How To Improve PPC Lead Quality

Understanding why your campaigns may be underperforming can stem from many different avenues. Today, we are going to cover how lead quality is affected by both keyword strategy and on-site content. For many marketing professionals who deal solely within e-commerce, tracking sales and attribution from your paid search campaigns tend to be more concise as … Continue reading How To Improve PPC Lead Quality

How to Visualize Your Traffic Sources

Summary: Learning to visualize all of your traffic sources will help communicate and identify overall digital performance for your website. I have found that through visualizing traffic source data you can create the foundation for understanding seasonality within your business. Visualizing your traffic sources will also help identify opportunity areas you may otherwise not have … Continue reading How to Visualize Your Traffic Sources

Why Measuring The Right Conversions Matter

Summary Do not, I repeat do NOT allow poor conversions tracking to limit your potential for paid search success. Time and time again I stumble across businesses who spend thousands of dollars only to realize months later they could have saved thousands. The worst is having to find out that your "paid search agency" years … Continue reading Why Measuring The Right Conversions Matter