The 5 Step Guide to User Research

User research can take the form of both unmoderated and moderated usability tests. User research can also utilize a number of other research methodologies to pull quantitative and qualitative insights that can later be leveraged during the design process. Conducting user research is central nowadays as creating ever-lasting experiences that seamlessly captivate your target audience … Continue reading The 5 Step Guide to User Research

Best Account Structure For Google Ads

It is very important to consider what your account structure will be in Google Ads before launching an account. What is account structure? The account structure is the strategy and layout of your campaigns, ad groups, and keywords in Google Ads. Having a very organized and structured account will help with a few key areas. … Continue reading Best Account Structure For Google Ads

How to Get More Conversions in Google Ads

There is no surprise that Google has become a necessity for many businesses looking to grow their conversions. Whether you are shopping for new clothes, diagnosing a simple cold, or planning your next meal. Google’s search results page has become the most important place for companies to capture their consumers. How do we get more … Continue reading How to Get More Conversions in Google Ads

The Automotive Paid Search Dilemma

Audi Coupe Automotive paid search involves a hefty amount of expectation management. General managers want leads and search analysts struggle to bridge the communication between a less tech savvy audience and the data. In the automotive industry there are a few factors that have held back some of the innovation for paid search across the … Continue reading The Automotive Paid Search Dilemma

5 Steps to Improve Reporting

Automate Your Data Pull It is important to schedule and automate the data you pull. Whether you are using excel or a business intelligence solution. Automating your data will help streamline the added time. 2. Identify the key visuals Visual representation is very important and understanding which key data points are worth presenting will help … Continue reading 5 Steps to Improve Reporting

How to Visualize Your Traffic Sources

Summary: Learning to visualize all of your traffic sources will help communicate and identify overall digital performance for your website. I have found that through visualizing traffic source data you can create the foundation for understanding seasonality within your business. Visualizing your traffic sources will also help identify opportunity areas you may otherwise not have … Continue reading How to Visualize Your Traffic Sources

The Rise of The Performance Bounty

Summary As the age of digital marketing continues to grow at a rapid pace. More and more business's are flocking to capture customers through the use of omni channel digital strategies. This is leading many agencies and digital marketing firms to push for a performance bounty with intent to share in the longer term gains … Continue reading The Rise of The Performance Bounty