Best Account Structure For Google Ads

It is very important to consider what your account structure will be in Google Ads before launching an account. What is account structure? The account structure is the strategy and layout of your campaigns, ad groups, and keywords in Google Ads. Having a very organized and structured account will help with a few key areas. … Continue reading Best Account Structure For Google Ads

How to Get More Conversions in Google Ads

There is no surprise that Google has become a necessity for many businesses looking to grow their conversions. Whether you are shopping for new clothes, diagnosing a simple cold, or planning your next meal. Google’s search results page has become the most important place for companies to capture their consumers. How do we get more … Continue reading How to Get More Conversions in Google Ads

The Automotive Paid Search Dilemma

Audi Coupe Automotive paid search involves a hefty amount of expectation management. General managers want leads and search analysts struggle to bridge the communication between a less tech savvy audience and the data. In the automotive industry there are a few factors that have held back some of the innovation for paid search across the … Continue reading The Automotive Paid Search Dilemma

What’s the Deal with Target ROAS?

Shopping campaigns have become a more recent hot topic as the likes of Shopify and many others capture more market share and launch more eCommerce businesses. This market growth has drove the important of target ROAS to a new level as platforms like Google Ads and Facebook capture more demand. It isn't a surprise that … Continue reading What’s the Deal with Target ROAS?

Intro to Google Ads Keyword Research

A common pain point for many marketers is the ability to conduct thorough and accurate keyword research. When you are first starting to invest in Google Ads it is important to constantly be iterating on the keywords within your account. If you are doing this early on and often, there is a better chance your … Continue reading Intro to Google Ads Keyword Research

Best Google Ads Management

What is the best way to manage a Google Ads account? Here we will go into detail of a few ways we could all practice to find the "best" way to manage a Google Ads account. Keeping accountable for you (or partner's) performanceManaging a paid search production calendar Opportunity areas and testing Accountability In order … Continue reading Best Google Ads Management